Highly effective web press conference for Bertelsmann
InterMedia Solutions (the publishers of Rich
Media Collection) worked with the
Bertelsmann traditionally arranged press conferences in a large local venue. These were expensive to organise and, often, due to conflicting appointments, not as well attended, as they would like. The Creative Director said he wanted to organise a web-based conference to all the economic journalists at one time.
InterMedia Solutions provided LiVE-CONTROL
(Live Rich Media Encoding Software) running on each Encoder, which
enabled them to undertake a live Webcast press conference with
synchronised video, PowerPoint slides and graphics. Bertelsmann
successfully held this on 27th September 2001 in Berlin. Over
100 journalists attended on-line
and this resulted in significant media coverage
in the European Economic Press.
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